B2B E-Commerce: Dental Approach (CH 11)

B2B E-Commerce Dental Approach

       B2B E-Commerce is a term used to describe all types of inter-firm trade to exchange value across organizational boundaries. B2b involves inter-firm trade, customer relationship management, demand management, order fulfillment, inventory management, etc... B2B E-Commerce is consistently evolving and begins around 35 years ago starting with automated order entry systems. Currently during the period of 2012 to 2016 b2b e-commerce is projected to grow from about 40% to 42 percent in the US or from 4.1 trillion dollars to five point six trillion dollars.

       A B2B Dental company is pushing e-commerce in typical b2b fashion including letting their customers control access by buyers based on their area of responsibility and more importantly to his health industry consumers by maintaining detailed records of how specific surgical and other products are packaged and sold to your health care professionals. These laws and regulatory processes are requirements of government agencies.

       This specific article explains how Implant Direct, a manufacturer of dental implants and related products used by dentists are trying to make b2b operations easier. For example if a consumer is purchasing a screw plant implant they now view a product page that also displays links to several related items that are compatible with the intended product. The experience is meant to be user-friendly, convenience, efficient, and then some ways educational. The system also give customer service a tool verification system to make the purchaser aware of what tools or materials they may need from start to finish to conduct the procedure efficiently and to also assist in making sure surgeons are making correct decisions. b2b e-commerce is being integrated animals every business or service we use on a daily basis. Overall, this helps suppliers and consumers with management functions like involving purchase orders managing shipping and consistent levels of service and data reporting this is just another way to simplify users everyday life and everyday services.

Instagram as a business

Instagram=Income (CH 10)

   

 Instagram users who began using the app for fun are now earning six-figure salaries and being flown around the world to take photos. Photograph: Thomas Coex         

       Most platform users are familiar with the application and Instagram. I am guilty of going on Instagram at leastone to two hours daily. 200 million people across the world now use the photo app sharing 60 million pictures a day. Yet for some users Instagram is not only used to express their personal lives but also generate income. Brands such as Nike and organizations are turning the most followed users in the pursuit of a broader younger audience and are paid quite well for their services

       As referred to popular users are now evolved into Instagram professionals. These are average people who initially use the application for intensive fun and now we're turning six figure salaries and being flown around the world to take photos to share with hundreds of thousands of followers. An example is the user at @NewYorkCity as a hobby. Liz Eswine, 25, joins the venue application in 2010 posting photos of our home in New York City. She now has 1.2 million followers and is referred to as the den mother of Instagram. For each brand affiliated job listed me as $1 for every sixty four likes, on top of a separate fee based on the number of images she takes. For example to scenic pictures taken of the Andes during an all inclusive trip generated 19386 & 20462 likes.
       Liz has traveled to Chile, Shanghai, Namibia, Dubai,
Key on all inclusive trips paid by her clients. She also has joined forces with laundry service and New York social media agency to set up an arm of the business to connect her and her network of 1000 influential Instagram users with some of the world's top brands. Commercial demand for these photographers have been increasingly out of control. These statistics may explain why Amazon fashion brand Michael Kors and other have been recruiting instagram for photographers through Steins agency. 90% of users of the application are under age 35; more than one half of them use it daily, 1000 comment posts every second, and sixteen million likes given every day.
       Professional photographers have realized Instagram is the hottest business to work for on average the sponsored users make six figure salaries. In the past you alone instagram has infiltrated everyday society mentioned on the daily news headlines and do other television sitcoms. Instagram is just one of the many platforms morphing into a business providing thousands of new jobs every year. 

 Beetle in Valparaiso, by Liz Eswein. She now has more than 1.2 million followers and has been dubbed the “den mother of Instagram”. Photograph: Liz Eswein

 Beacon Falls trail by Brian DiFio. ‘On average an Instagrammer that’s got 100,000 followers is consistently putting up great photos ... can be making between $5,000 and $10,000 a month.’Photograph: Brian DiFio

Anthony Danielle’s photo of 61 street Woodside. Puma recently invited him to document the Volvo Ocean Race in Abu Dhabi, all expenses paid. Photograph: Anthony Danielle

 A photo from Aiala Hernando’s instagram. She sees her commercial Instagram photography as a ‘fun complement’ to her day job. Photograph: Aiala Hernando

Pros & con's of online music industry (CH 9)

Rebellion against filesharing

       Online Entertainment has consumed both music and the movie industry. consumer spending on digital music is increasing at an increasing rate. We all remember the initial music download applications such as Kazaa and Limewire. now there are hundreds of platforms including BitTorrent which allows a user to download an entire discography of an artist at once rather than an individual song. We all take a risk when stealing music online and do not realize how much we are truly negatively affecting the artist's bottom line.

       Some artists or most I would think take it as an insult when a fan steals their music. This article focuses on one artist who made the controversial decision to pull her music from the online a streaming site Spotify. "Music is art, and art is important and rare. Important rare things are valuable. Valuable things should be paid for," says pop artist Taylor Swift. personally I agree this action is standing up for the work the artist does and yes there will be upsetting backlash from fans. In all honesty I feel the fan should put their cells in the artist shoes and true fans would understand the legal action she is taking.

       We all knew it was coming 2014 seems to be the first year of zero platinum selling records due to excessive file sharing. Unfortunately file sharing is not going away and as the article states no amount of diva tantrums will change this. extreme amounts of money used to be generated in the music industry fast forward to today and record stores are closing. Just this past week Google and YouTube announced they're streaming launch music key. The release has already been plagued with reported threats to pull independent artists and pulling of independent labels. Spotify admits paying on average less than 1 penny to her record companies per play which results in an extremely minimal money being trickle down to the artists. 

       On a positive note for the online music industry is that an artist really does not need a record deal between online promotions, website design, maintenance, booking of venues, and even international tourists can all be done online by the artist themselves.

       Solutions are being seek in favor of the artist. Offering exclusive material through independent channels with direct payment while reducing bank and credit card fees can slowly reduce dependence on these platforms and the hefty costs associated with being heard that can assist in re-establishing music as a true career option.

Virtual Travel

Travel in a box

Online bank tellers, online travel agents, why not just go on a virtual trip? Marriott hotels may have the ability to let you "teleport" to your ideal destination. Last month, the international chain launched a new toy for consumers: a 4-D virtual reality travel experience in which a participant wears a pair of Oculus Rift spectacles before they can travel to their virtual destination. 

       This year, luxury tour operator Destinology spent two months working with Google to produce Street-view guides to 40 of the hotels it markets, and Best Western hotels announced it would spend $2 million on capturing 360-degree images of 2200 of its properties for a similar project. 

       This virtual reality gives consumers the ability to go inside and see the hotel before making reservations. This is an extremely powerful marketing tool. Hotels and online travel agents are all trying to differentiate themselves from the low-cost competition. Virtual walkthroughs will separate the Marriott and Best Western from all of their competition. 

       Reality travel apps for smartphones, such as Paris, Then and Now, which allows you to explore the city with historical images layered all over your actual surroundings. Google Glass is a similar project on the horizon. Information will be projected in front of you, and you can use objects such as Google Glass as you travel around. It allows the participant to customize their experiences based on their needs. Broke this Christmas? Just ask to borrow a pair of Oculus Rift spectacles and you will be on your way!